What Makes a Great Corporate Magician?

It’s not just about tricks — it’s about knowing how to read a room.

Hiring a magician for your corporate event isn’t about filling a gap in the schedule. It’s about giving your audience a reason to stop scrolling, lean in, and actually remember the night. But not all magicians are built for that kind of work.

So what makes a great corporate magician? It’s not the props. It’s not the tux. It’s what happens in the moments between the tricks — when connection, trust, and surprise come together.

Here’s what to look for (and what to avoid) when booking a magician for your next team night, gala, or company event.

1. They know how to read the room.

Corporate events can be tricky. You’ve got mixed energy, different departments, and people at varying levels of comfort. A great magician doesn’t just perform — they scan, adapt, and adjust in real time.

They know when to lean into the humour, when to dial it back, and how to engage a group without making anyone feel uncomfortable.

2. They don’t rely on cheesy jokes or dated tricks.

There’s a fine line between “funny” and “cringe.” A good corporate magician stays sharp, current, and professional. No awkward audience participation. No recycled lines. And absolutely no magic wands.

They bring modern material, clean delivery, and enough wit to make it feel real — not like you’re watching something from a kid’s birthday party in 1993.

3. They tailor the experience to your team.

The best magicians don’t just do the same show over and over. They learn about the company, the room, the vibe — and tweak the performance accordingly. That might mean calling out the CEO, weaving in brand themes, or subtly reflecting the energy of the audience.

Andy Nunn, for example, uses real mentalism and psychology to work in moments that feel personal to the group — like he’s pulling thoughts out of the crowd in real time. It’s part show, part shared experience.

4. They bring presence — not just props.

You don’t need a raised stage, big tech setup, or dramatic lighting. You need someone who can hold attention with words, energy, and precision.

A great corporate magician brings the show with them. Whether it’s a room of 30 or 300, they know how to take space, create a moment, and control the energy.

5. They’re easy to work with.

This one gets overlooked, but it matters. A professional magician shows up early. They check in with the organiser. They work around the AV setup, stay flexible, and don’t create stress.

You’re not just hiring a performer — you’re hiring a partner in making the event run smoothly.

6. They leave people talking.

That’s the real job. The goal isn’t applause. It’s that moment at the bar afterward when someone says,

“How the hell did he do that?”

It’s a moment that sticks — not just because it fooled them, but because it made them feel something. Surprise. Wonder. Connection. That’s what great corporate entertainment should do.

Final Thought

If you’re hiring a magician for a corporate event, look past the sparkle and smooth talk. Ask yourself — will this person shift the energy in the room? Will they make people look up from their phones? Will they leave a lasting impression?

If the answer’s yes, then you’ve found the right magician.